From 7 p.m. March 4th to 7 p.m. March 5th, Austinites were challenged to raise $1,000,000 for nonprofits in our city. They truly showed how generous Central Texans can be, racing past the goal and ending up with close to $2,800,000!
With #AmplifyATX trending on Twitter and nonprofits interacting with donors on Facebook, the online campaign appealed to Austin’s social media savvy and was defying expectations as soon as it began – after only an hour, almost $210,000 had been donated. It was so successful that I Live Here, I Give Here – the group that spearheaded the Amplify Austin campaign – plans to make it an annual event.
The American Red Cross of Central Texas participated in this challenge along with close to 300 other nonprofits. We are thrilled that 54 people raised $4,815 for our organization in just twenty-four hours. Amplify Austin was a huge success and demonstrates how caring, compassionate and generous our community is. Check out the results here.
A huge thank you to everyone who participated in Amplify Austin from your Red Cross chapter! Your donations truly make a difference.